Bruno Molina
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Curriculum Vitae

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Education

  • Florida International University — PMBA (2016)
  • Colorado State University — BA Economics, Minor in Business (2013)

Experience

  1. Wild Fork Foods

    Miami, FL
    Head of Ecommerce
    Jul 2024–Present
    • Own end-to-end eCommerce P&L (web + app), from sales and mix to delivery costs and contribution margin.
    • Turned a money-losing channel profitable in less than 12 months by redesigning assortment mix, pricing, and cooling solution.
    • Improved eCommerce gross margin by ~350 bps in select markets via pricing guardrails, mix strategy, and contribution-focused KPIs.
    • Drove sales comps from negative to +25% through CRO (homepage/PDP/checkout), solutions-based merchandising, and operational efficiency.
    • Lead Digital roadmap for 1-click checkout, Home Page re-design, corporate gifting program, and marketplace rollouts (Instacart/Uber Eats/DoorDash).
    Director, Margin Management & Commercial Optimization
    Feb 2023–Jul 2024
    • Owned Pricing, Commercial Planning, and Business Intelligence.
    • Built GA4 → Snowflake → Qlik stack to standardize KPIs, enable funnel diagnostics, and surface critical business data to entire organization.
    • Set pricing strategy and EDLP guardrails, aligning unit economics with growth & competitiveness targets while protecting EBITDA.
    • Led campaign and incremental promo planning with Finance/Marketing, focusing on incremental ROI instead of top-line only.
    • Scaled data-driven culture by standardizing dashboards, automating reporting, and coaching business partners on insights usage.
    Category Manager
    Oct 2017–Feb 2023
    • Founding team member from pre-brand concept through launch; helped stand up Wild Fork’s first assortments, suppliers, and go-to-market processes.
    • Built the initial category strategies and full product lifecycles for: Lamb & Exotic Meats; Sausages, Grinds & Burgers; Fruits & Vegetables; Breads, Snacks & Desserts; Sides & Ready Meals; and Breakfast.
    • Defined assortments and product specs; sourced and qualified suppliers; negotiated contracts/terms and vendor programs.
    • Set pricing and category margins under EDLP; created mix strategies to grow AOV and contribution dollars.
    • Forecasted demand and supply plans; implemented FEFO controls to minimize expiry and working-capital risk.
    • Established core processes including the New Product Development (NPD) workflow, spec templates, stage gates, and QA hand-offs.
    • Led planograms and merchandising (in-store and digital) and partnered with Marketing on product stories and campaigns.
    • Drove cross-functional execution with Operations, Quality, Finance, and Stores to hit cost, quality, and availability targets.
    • Launched 300+ products across owned and sourced lines; scaled supplier relationships and continuous improvement.
    • Accountable for >1/3 of total company sales via owned categories while delivering the highest gross-margin dollars in the business.

  2. JBS

    Greeley, CO
    Business Analyst
    Feb 2017–Oct 2017
    • Supported the Product Development team on category research and vendor discovery/vetting.
    • Analyzed operations and finance data; supported reporting and process improvement projects.

  3. NBCUniversal

    Miami, FL
    Business Analyst (MBA Internship)
    Aug 2016–Feb 2017
    • Supported analytics, financial modeling, and stakeholder reporting for media business units.
    • Developed screening criteria, built shortlists, and evaluated strategic/financial fit of LATAM targets for NBCU’s acquisition pipeline.

  4. TracFone Wireless

    Miami, FL
    Graduate Intern — SafeLink Fraud & Loss Prevention
    Jun–Aug 2016
    • Eligibility screening and fraud pattern detection with government program data sources.

  5. Banco do Brasil Americas

    Miami, FL
    Fraud Analyst
    Mar 2014–Feb 2015
    • Helped create the Fraud Department; authored monitoring procedures; trained staff; interim lead coverage.

  6. JBS USA (Swift Beef)

    Greeley, CO
    IT Help Desk (Trainee)
    Aug 2013–Jan 2014
    • Authored troubleshooting SOPs; developed SAP/Kronos support foundations.

Skills

ecommerce
P&LPricing/MarginEDLPCROCheckoutMerchandising
analytics
GA4Snowflake SQLQlik SenseHotjarAttributionCohorts/LTV
ops
O2OLast-mileRoute OptimizationPackaging/CoolingFEFOS&OP
platforms
CommerceToolsAlgoliaDynamic YieldContentfulSAP ECC/FioriOrdergrooveAzureDataiku